top of page



I have a love/hate thing when it comes to subscribing to emails. I love the idea of everything I subscribe to, but hate actually reading more emails. Especially when they’re full of interesting articles and links to other really interesting stories. It’s not that they aren’t good — they’re too good and I don’t have that kind of free time (until maybe the kids are in college). 


That doesn’t stop me from subscribing, but the only one I’m good about reading regularly are the emails from Simon Sinek — because they’re usually smart and they only take 5 - 10 seconds to read. That’s my kind of email newsletter. 


I’m not as clever as Simon Sinek — so mine will maybe take 30 - 50  seconds to read. Still, the goal is to keep it short and sweet and valuable. 


I have several different lists, depending on what sounds interesting to you. Feel free to subscribe to just one, or to several. Whatever ruffles your truffles. For each, you’ll get one email a week with a (hopefully) short, (hopefully) valuable, nugget of (hopefully) wisdom. 


"A TO C"

If you want to not-fail in the future, you’ll want to get good at staying ahead of the curve. As Rishad Tobaccowala so brilliantly states, “The future does not fit in the containers of the past.” It does no good to simply “keep up” with change. That means you’re forever behind. Going from A to B isn’t far enough — you need to get to C and be able to see D, E and F coming. 


This weekly email shares tips on how to get there, along with occasional predictions of what D, E and F might look like. 



One of the biggest challenges in preparing for the future is the fact that you learned stuff that was relevant to the past. It was all really good and useful stuff at the time. But now it’s weighing you down and you don’t realize it. Especially if you’ve been successful in your career — you’ve been rewarded for having learned all kinds of stuff that helped you become successful. 


And now, if you want to continue to be successful, it’s time to unlearn some things. 


In each weekly email, I’ll share one thing you should unlearn. It’s as simple as that. After a year, you’ll have unlearned all sorts of formerly-useful stuff and cleared space and perspective for currently useful stuff. Congratulations on your continued success! 


(Note — the topics here tend to have a marketing bent to them, but are still probably interesting and relevant for whatever it is you do. If not, you can always unsubscribe, right?)


The best way to ensure an idea will breakthrough today, and in the future, is to make sure it’s worth sharing. And the best way to do that is to make sure your idea is amazing. I can’t help you with that part. But once you’ve got a great idea, there are lots of things you can do to give it a leg up in terms of being share-worthy. 


In each weekly email, I’ll share one angle or approach to make your ideas more shareable. Some of the approaches are tactical and some are more philosophical. Try using the suggesting to brainstorm new ideas, or bang the suggestion against whatever idea you’re already working on and see where it leads. (It might be nowhere, but at least you tried. Not every approach will be right for every idea, and that’s okay.) 


If you like, please share with people. 



I want to know your two cents. And I want those two cents to be as polished and shiny as possible. I’m worried we aren’t doing enough to teach people how to think critically and develop sharp opinions that can be well-defended. (The “well-defended part is critical — I know tons of people with opinions they can neither defend nor keep to themselves.) 


A key part of A to C thinking is thinking. And this weekly email will share advice, exercises and challenges to make sure you’re exercising those muscles and thinking your own thinks — rather than waiting for someone else to tell you what to think. 

Got it. Thanks!

bottom of page